Eu3+/Sm3+ labeling reagents are used to label macromolecules like proteins, peptides, and oligonucleotides, and the resulting markers are suitable for various types of analysis based on solid phase separations. After a series of manipulation steps, the remaining Eu3+/Sm3+-containing marker is immobilized onto a microtiter plate after the unbound portion is washed away. This solution is then added and can dissociate Eu3+/Sm3+ from the immobilized labeled antibody or protein within a few minutes, forming a homogeneous time-resolved fluorescent micellar chelate solution with extremely high brightness. highly sensitive measurements of analytes can be performed.. It is compatible with DELFIA assay.